That Brand

We Celebrate You

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OUR STORY


To You!
You are a beautiful soul, you are a work of art! And you move us to make everyone feel good. We believe in tribes that vibe together, so much that our humans who always thought, “will that thing look good on me?”
We have one answer to everyone – YES.
Even before our products, we talk about our tribe which is the most powerful. That Brand throws light on society-driven insecurities and redefines styling and beauty. We say no to society driven standards and are here to change the narrative together with you!
Your body or skin is not wrong.

OUR MANTRA TO YOU

“Don’t waste time in thinking about how much you weigh, or what colour is your skin, or what’s your skin type or your origin. Because You are more than just your appearance”
And we sure do practice what we preach. None of our images are photoshopped to remove any acne, scars, or blemishes. It is human tendency to see others as beautiful, but not to ourselves.
Wear what you want, eat what you want, live how you want, LOVE YOURSELF! At the end of the day, we are here for Every Body, and we trust in our tribe, because Aishwarya, our founder, never did fit in anywhere and she doesn’t want You to fit in too!
These uniquely curated accessories make a bold statement and make sure they look not just good but look great on everyone! Each and every piece of accessory is inspired from a personal style of her tribe.

Penny – Chief Happiness Officer

Penny, the eldest in our company, makes sure everyone reaches back to their seats on time. If not, she goes searching for them even in the washroom. She is our Chief Happiness Officer, where her daily routine is to greet everyone with her enthusiasm and make sure everyone rubs her. She makes sure everyone has her confetti (dog hair) on their clothes. Next she escorts each and every person to their chair. Midday, she comes and releases our stress by playing ball and giving some cuddles.

Apart from that she loves telling us it is tea time when the chai uncle comes. She always ensures that she is given her part of our food always. She loves curd rice like a true Iyengar and her true passion is sleeping inverted on the Bean Bag all day and playing with the softest quilt.

Penny is the most patient and loving dog who is gonna turn 8 this year!

OUR TEAM

Anirudh

Anirudh R

Web Developer

A web developer who mainly works with MEAN Stack, and also has prior experience with wordpress and magento. He also has experience with web traffic analysis (utilising tools like Google Analytics, Moz and Ahrefs), SEO and the digital aspects of customer acquisition.

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